There are two types of text messages, long code and short code. Understanding the difference between the two may be confusing at first, but hopefully this article will shed some light on this. Let’s start by breaking down the differences between the two forms of text message along with the advantages of each.
A short code is a 5 to 6 digit number used to send text messages. Users can text keywords to these numbers to opt-in for messages from businesses.
Short codes are ideal for quick reminder texts that don’t require a response or any personalization. This is because customers can’t respond to them. In the example above, American Airlines sends reminders for upcoming flights.
A long code number is a 10-digit number, similar to the numbers on your personal phone, that let you send and receive text messages.
With a long code number you can send and receive text as well as phone calls from your contacts. Long code numbers let you text your customers the same way you would a friend.
Long Code is perfect for businesses who want to communicate with their customers. this is useful for launching engaging marketing campaigns, sales follow-up, and providing on-demand service to customers.
Ultimately, you need to figure out what you are using for your business to determine which number is right for you.
If you're a big corporation and need to send quick updates based on service and or products, then short-code may be your best option.
For small to mid sized businesses who need to provide an engaging customer experience, long-code should be your number of choice.