Why Local Service Drives Repeat Business

Driving repeat businesses is never an accident. It’s also one of the most effective ways to increase revenue.

Businesses that focus on repeat businesses benefit from more sales,  increased brand awareness, and more referrals from their avid customers.

Today it’s not just about providing service but giving your customers the experience that they want. Great customer experience is not a corporate call center full of employees that no nothing about where your customers live. It’s time we shed our old ideas on customer service and started thinking local to create an experience that will keep customers coming back.

Local employees are better equipped

You can incentivize your employees to provide quality service no matter where they work, but local employees will naturally understand their local customers in a more intimate way. They actually interact with regulars on a daily basis and understand the culture of their customers. This shared experience makes your local employees more equipped and incentivized to provide a stellar customer experience that gets customers coming back for more. 

It saves you money

Does hiring a call center full of employees to sound like an effective use of your money? Traditionally it has been the go-to approach to providing service. In recent years, customers are gravitating more towards local businesses, so why are you wasting your resources giving customers what they don’t want. 

Instead, enable your local employees with technology to streamline their ability to service customers both on location and online. If not to give your customers what they want, but to save your pocketbooks.

Stronger relationships are built

Stronger relationships are built due to the fact that local employees are the ones to offer support to customers. When customers do business with you, they remember not only your products or services but the people that are helping provide them.

There are strong relationships that are built beyond the transaction with local customers that takes time and hard work to manifest. The faster you can make your local employees the face of your company, the more likely you’ll stay top of mind to your customers due to the relationship that shapes with your employees.

How to localize your service?

If you relate to this article, you might be wondering how to actually accomplish localized service without giving up a cohesive marketing strategy. That’s where text message marketing comes into play. By providing all of your locations with a local 10-digit number as well as send cohesive texts to your customers is how many businesses are taking the plunge.

If you want to learn more about text message marketing, read our buyers guide on what to look for in a text message marketing software.